Army Advertisement

The advertisement my group analyzed was of an army company trying to promote the army and hoping that people will join the army. It is the American army and it is a picture of a US troop taking a risky jump from one point to another. The picture looks like it has been set in Iraq considering that is the place where Americans troops are currently in.

This ad was targeting US citizens and hoping for them to join the army, they promote the army by stating in the text at the bottom of the page how the army can develop qualities that can help you wherever you go and whatever you do later on with your life. They use the text to say that joining the army will give you an advantage for the rest of your life and that you will definitely become successful in whatever you do after joining the army. The advertisement is political as they are wanting t have more people fight for their country and there could be a chance that this ad was posted during a time when something important with war was happening so they really needed to get win people over to join the army (there isn't a publishing date written) and it is sociological because the ad is directed to the entire society of the country and they are really pushing hard at the people.

The ad uses ethos and is it is very ethical. They are trying to give the message "You are an American, do the right thing and fight for your country". They are trying to play with the people's feelings and want them to feel as if they need to do something right away and do the correct thing. There is also logos as there is a statistic saying 9 out 10 people prefer certain qualities. The ad creates this certain ambience of determination, bold, brave and striking. It gives the people the feeling that if you join the army, you will be like the soldier in the picture who is jumping in the sun with a facial expression showing determination and carrying a gun in a strange way.

NO SMOKING!

Can you believe in 2012, 1.8 million high school students attempted to smoke?. This is crazy, this is just insane...what is it that a bunch of chemical substances rolled into one attracts the youth and ruins a part of them?. 90 percent of smokers began smoking before they were 21 and smokers can die 13-15 years before non smokers and smoking is also a big cause of depression and it eventually can cause lung cancer which results in death. These students who are smoking at a teenage age are crazy, their lungs are not even fully developed yet and they are just absolutely ruining their lungs even before its full growth. Imagine how badly the growth of a not even fully developed lung would be stunted? and just because of one little cylinder that I can throw out of the window?.

Parents what are you thinking?. You must be able to stop this, you should set a great example for your kids and not tell them to smoke and let them know what smoking causes, we all here know what it can do! that's right it can kill you! which isn't a good thing if you didn't know!. This is not only them but great for you, if you are able to stop your kids from smoking you are able to save plenty of money from it as you will stop spending money on one of the most overrated things that exist on the face of this earth!. Smoking can ruin your hygiene, your kids will smell bad everywhere, it ruins their lungs and their health. Nobody wants their kids to encounter health problems a 70 year old person would encounter when they are 30 right?. All you parents, don't you even think about smoking, its setting a bad example for your children and children always pick up on their habits of their parents and this is extremely bad if they pick this habit up from you. Teenagers who smoke out there, you must STOP immediately and fast. Smoking ruins you physically and mentally, the increase in the amount of smoking can also lead to depression and we all know smoking can cause you lung cancer and thus you can die so stop immediately smoking as it can ruin you both ways big time and start to realize that the cigarette is nothing but a little piece of cylinder with the unhealthiest substances. You must stop right now or else it will be too late and you could be finding yourself on your death bed 50 years too early!. Think about it this way teenagers, you wouldn't eat poop right, its disgusting isn't it? So same way, don't smoke cigarettes because it's disgusting and on top of that eating poop doesn't kill you (it's been proven, believe it or not) but smoking does!. So think of it as in that smoking is worse than eating poop, I am sure you guys don't eat poop right? Then if you don't eat poop then why are you all smoking cigarettes! Stop smoking cigarettes because it's even worse than eating poop!. Some of you teenagers who smoke could even become better than Michael Jordan or Bill Gates in future so you might as well stop smoking right now because you may not ever even reach that point of possible "greatness" in your life.

Say no to smoking, don't even listen to what your friends say. Look at the very top of this page and see all the bad things that could happen if you smoke right, so don't. Just say no, it's that simple, you just have to say one word and that's it. If you all don't listen to me, take a look at this http://www.youtube.com/watch?v=dVLtNgAhPRg , this could be you one day if you don't listen. This video makes me feel sad, really, I seriously feel like crying. It's absolutely heartbreaking.